22 Dec 2010

Buick dealers reportedly clamoring for more Regal models amidst strong early sales



01buickregal2d2011opt 450x272 Buick dealers reportedly clamoring for more Regal models amidst strong early sales
The 2011 Regal is Buick’s latest attempt at reinventing its own brand image. Apparently, the plan is working even better than Buick thought it might – dealers are asking for more. In fact, in their monthly re-orders, dealers are asking for twice as many cars as General Motors can actually provide.
Currently, the Regal is built in GM’s Russelsheim, Germany plant and production has just begun on the 2.0-liter turbocharged model (read: not the higher-output GS that will arrive sometime next year). Production of North American Regals will soon be shifted to The General’s Oshawa, Ontario facility.

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