Aston Martin is dead serious about marketing the new Cygnet to luxury buyers in crowded metropoli (yes, we made that up…) like London. And to that end, the upscale British automaker is unveiling its new city car at no less prestigious a location than Harrods.
More than an ordinary department store, Harrods is a veritable London institution, with 360 departments spread out over seven floors of upscale shopping. The Cygnet is being shown in a ground-level window display there until December 11.
This marks the first time the production-ready Cygnet is being seen in public, with production set to begin in the new year. Full details in the press release after the jump, with high-resolution images in the gallery below.
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