5 Jan 2011

Mahindra Bolero ‘Attitude’ delivers on its name



01 bolero 6301 426x300 Mahindra Bolero Attitude delivers on its name
It’s been 10 years since Mahindra & Mahindra reworked its Armada SUV into a more civil machine. The company renamed its off-road machine the Bolero at that time, and since then, the beast has found favor with the police, military and regular citizens who need a little off-road prowess in their daily commute. To celebrate the nameplate’s 10-year anniversary, Mahindra has rolled out a new 2011 version of the truck, complete with one very interesting exterior design. From the looks of things, the truck has all of the necessary goodies for tackling the trails of India, including a wicked light bar, a Mahindra logo-shaped snorkel, tow loops and yes, even a pick-axe.
According to Mahindra, the Bolero is the best-selling SUV in India. The truck sold 70,554 units last year, becoming the first SUV to break the 70,000 barrier in India in the process. It’s easy to see why. We love this thing almost in spite of ourselves. It looks like a mad scientist somewhere cooked up the DNA of a Hummer H2, Jeep Wrangler and a Land Rover Defender only to come out with this Tonka truck. Hit the jump for one very entertaining press release.

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