Volvo has been gearing up the promotion machine for its new S60, and it’s taking an unusual tack, referring to the Swedish automaker’s latest sedan as the sportiest and “Naughtiest Volvo Ever.” This, of course, may seem a bit like proclaiming that Greg was the rebel in the Brady Bunch. It might have been true, but the Swedish automaker’s lineup hasn’t exactly been fraught with the sort of characters that your parents warned you about, has it?
If this S60 is ‘naughty,’ it’s probably in the same way that going to prom with your mother is ‘naughty.’ It’s wrong, certainly… particularly for the couple sharing your limo. It might even be a bit dangerous – for your social life – but at the end of the day, the core wholesomeness of both mothers and Volvos can’t be denied, right?
Well, perhaps not. After all, although it was developed under the Ford umbrella, this new S60 comes to market with new ownership (China’s Zhejiang Geely Holding Group) and new leadership (former Volkswagenof America head Stefan Jacoby). And that is some rather sexy sheetmetal – particularly when it’s slathered in such an assertive paint color. But what’s going on beneath the skin? You’ll have to follow the jump to find out.
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