3 Dec 2010

Lexus expects to sell 1,000 CTs a month despite HS flop



2011lexusct200hfd14opt 450x298 Lexus expects to sell 1,000 CTs a month despite HS flop
Lexus is pinning rather high the expectations on its new CT 200h, billed as “The Dark Side of Green.” According to Brian Bolain, the automaker’s national advertising and marketing manager, Lexus expects to sell about 1,000 CTs here in the U.S. each month. We wish them the best of luck, but have some serious reservations.
Consider that the combined sales of the BMW 1 Series, Audi A3 and Volvo C30 (which represent the vehicles most likely to be cross-shopped with the CT) tally up about 1,500 sales per month, according toWard’s Automotive. For what it’s worth, the 1 Series, which is the only non-dedicated hatchback and easily the sportiest of the bunch, makes up the vast majority of the segment’s sales.
As you’re surely aware, the CT 200h is indeed a dedicated hatchback and it offers up a comparatively paltry 98 horsepower from its Prius-derived Atkinson-cycle 1.8-liter four-cylinder, aided by another 36 ponies from its two electric motors and 28 NiMH batteries. As we said in our First Drive of the CT, that power level, particularly when coupled to a continuously variable automatic transmission, doesn’t exactly incite driving excitement.

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