5 Dec 2010

Report: Whitacre wants a flagship S-Class rival for Cadillac



stress ball money DS04AP Report: Whitacre wants a flagship S Class rival for Cadillac

There was a time, not so long ago, that if you wanted a proper fullsize luxury sedan (short of a Bentley orRolls-Royce, at least), your choices were “largely” limited to the German three: the BMW 7 Series, Audi A8and Mercedes-Benz S-Class. But that was before the Lexus LS came along, the Infiniti Q45 came and went, when Jaguar’s XJ was still a tight fit (and an unreliable one at that) and the Maserati Quattroporte didn’t really factor into the equation. Don’t even get us started on underdogs like the Volkswagen Phaeton and Hyundai Equus, but you get the point. Volvo recently became the latest rumored to be joining the fold, and now it looks like Cadillac could as well.
Substantiating earlier reports, the latest batch indicate that the call for a fullsize Caddy to battle the German stalwarts came right from the top, from GM CEO Ed Whitacre. And why shouldn’t it? After all, if the head of one of the largest corporations in the world needs a new ride, he shouldn’t have to look to a competitor like his Japanese counterpart Toyoda-san was spotted doing.

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