Here in the U.S., the mid-size sedan market is thought to be all but impregnable to newcomers. Ruled for decades by models that have become icons of the industry, the segment has enjoyed a long and peaceful reign by the likes of the Toyota Camry and Honda Accord. But the funny thing about success is that if you’re not very, very careful, it breeds complacency. While the titans of the four-door kingdom have been sleeping on beds of cash made on the innovations of two decades ago, Hyundai has been busily polishing its reputation and pouring over $550 million into fresh research and development for new and advanced drivetrains for its 2011 Sonata.
One of the long accepted tenants of the mid-size sedan is “Thou Shalt Have a Six-Cylinder Option.” Ironically enough, this mode of thought arose as a challenge to the previously held belief that if you wanted to move four-doors in America, you had to offer a V8 under the hood. But when Japan’s Big Three proved they could dish out V8 horsepower with six-cylinder fuel economy, the eight-cylinder family hauler all but disappeared from the scene. Now, Hyundai is out to repeat history by debuting a turbocharged four-cylinder designed to rattle the cages of Toyota, Honda and Nissan.
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